by Dan Mercurio

You are in the market for a new car so you sit down in front of your computer, you bring up your favorite search engine, enter your search criteria, click the most promising link and BOOM… Suddenly you have lights, sound and action. Welcome to the world of the new age automotive dealer.
Years ago, dealers realized that in order to stay competitive that they had to embrace the age of the computer. The trends and ways that people were looking for goods and services were changing and they had to change as well. Taking what used to be paper advertisement and TV screen and transitioning it to paperless and computer screen was a huge task. New websites were popping up all over that now had all the graphic content and advertising that once was part of full page color ads in the local newspaper and it worked for awhile for what has commonly been called the "Baby Boomer" generation. But as time went on and the generational gap has widened, the consumers of today now are looking for a little more excitement and action as part of their everyday life.
Automotive dealers such as such as Kings Mazda have seen this change and have embraced it. Websites have gone from flat and informational to lights, camera, action and informative. Now instead of just being able to read content and click links on a screen, you see action, have people on screen talking about products and services and the whole user experience comes alive.
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